A closer look for research leaders Updated: February 12, Your university has a unique mission and works hard to attract the best students, talent, and funding to support that mission. On the flip side, potential students, researchers, faculty members and, in some countries, even policymakers and funding agencies look for help in deciding why your university best fits their interests. Enter the world of University Rankings. Download this guide in PDF format. College and university rankings are rankings of institutions in higher education which have been ranked on the basis of various combinations of various factors.