Teori uses and gratification pdf

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teori uses and gratification pdf

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The Uses and Gratification theory discusses the effects of the media on people. It explains how people use the media for their own need and get satisfied when their needs are fulfilled. In other words, it can be said that the theory argues what people do with media rather than what media does to people.

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Bachelor thesis, Universitas Pelita Harapan. Toko Kopi Tuku mulai fokus melakukan pemasaran online dengan memproduksi kopi literan mengusung kampanye tukudirumah dalam media sosial Instagramnya. Penelitian ini menggunakan metode kuantitatif ekplanatif dengan tujuan untuk mengukur seberapa besar pengaruh keterlibatan media sosial Instagram dalam unggahan tukudirumah terhadap loyalitas pelanggan. Populasi pada penelitian ini adalah followers akun Instagram Toko Kopi Tuku yang berjumlah Teknik analisis data yang digunakan pada penelitian ini adalah uji regresi linear untuk mengukur pengaruh keterlibatan media sosial terhadap loyalitas pelanggan Toko Kopi Tuku. Hasil penelitian menunjukkan bahwa keterlibatan media sosial memiliki pengaruh sebesar Penelitian selanjutnya diharapkan dapat mengkaji lebih luas mengenai cara agar dapat mempertahankan loyalitas pelanggan dengan pemanfaatan teknologi digital lainnya.

Uses and gratifications approach is an influential tradition in media research. The original conception of the approach was based on the research for explaining the great appeal of certain media contents. The core question of such research is: Why do people use media and what do they use them for? McQuail, There exists a basic idea in this approach: audience members know media content, and which media they can use to meet their needs. In the mass communication process, uses and gratifications approach puts the function of linking need gratifications and media choice clearly on the side of audience members.

Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)

Uses and gratifications theory UGT is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. This communication theory is positivistic in its approach, based in the socio-psychological communication tradition, and focuses on communication at the mass media scale. It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other theoretical perspectives, UGT holds that audiences are responsible for choosing media to meet their desires and needs to achieve gratification. This theory would then imply that the media compete against other information sources for viewers' gratification.

Stephanie, Serlie Kebutuhan dan kepuasan penonton Youtube channel Gramedia. Masters thesis, Universitas Pelita Harapan. One of the odor mediums that people today are interested in is YouTube. In YouTube there is a Channel owned by a person or a company. One company that utilizes YouTube Channel media is to communicate with the audience is Gramedia. Gramedia has now changed from just a regular book store to a retail store by providing all other necessities.

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PDF | This paper was aimed at clarifying the links between Uses and Gratification "Uses and Gratification Theory" or "need seeking" is one of the theories of Teori ini mengadaptasi fungsionalistikpendekatan komunikasi dan media, dan.


Uses and gratifications theory

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The u. Uses and gratification dilandasi pada asumsi-asumsi antara lain Liliweri, : Penggunaan media pada akhirnya untuk mencapai suatu tujuan.

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